Digital

This section covers digital sponsorship requirements, including logo placements and platform-specific ads. Find specs, file formats, visual examples, deadlines, and upload instructions to ensure proper execution across social media, the HerdZone app, websites, and more.

Specs & Submission Summary:

View

Brand Integration

Content

Digital | Content

Brand Integration

Logo (.PNG)
Transparent background preferred

Display Banner

Digital | Fan365

Standard Ad Specs

Medium Rectangle

Mobile

Standard Ads

Engage with authentic sports fans with data driven placements. All 6 standard sizes are available for any Fan365 package. We highly recommend using the 300 x 250 ad size with EVERY campaign, since it's about to serve across all devices.

To maximize the inventory, please send graphics for all the following banner sizes:

Display Banners (W x H px)

Medium Rectangle: 300 x 250
Mobile: 320 x 50
Skyscraper: 160 x 600
Leaderboard: 720 x 90
Super Leaderboard: 970 x 66, 970 x 90

Premium Display Banners

Premium Ad Specs

For qualifying Fan365 packages, premium ads are served on desktop only but offer a larger canvas to highlight engaging design and copy elements.

Display Banners

Masterhead: 970 x 250
Half Page: 300 x 600

File info for all display banner ads:

.JPG, PNG, GIF, HTML5 accepted
300kb max file size
3rd party ad tag accepted

Must submit: Landing Page URL

Display Banner Examples

Digital | Fan365

Connected TV and In-Stream

Connected TV & In-Stream

Specs

Length: 15 or 30 seconds
File: .MP3
Res: 1920 W x 1080 H px
Bitrate Range: 15k-30k
Max File Size: 1 GB
FPS: 23.98 or 29.96
Audio Sample Rate: 48k HZ
Aspect Ratio: 16:9, 4:5 or 1:1

Note:

Video specs apply to Fan365 Connected TV and In-Stream products.

Both :15 and :30 second ad spots are recommended to ensure delivery into various video ad inventory.

App Menu Sponsor

Digital | Mobile

App Menu Sponsor

320 W x 180 H px

File Info:

JPG, PNG, GIF, HTML5 accepted
max file size 300kb
3rd party ad tag accepted

Must Submit:

Landing Page URL

Note: If HTML5 is submitted, please ensure that click Tags and any other tracking are included when assets are provided.

Specs

App Presenting Sponsor

Digital | Mobile

App Presenting Sponsor

Specs

Logo

File info:

.PNG
Transparent background preferred

Must Submit:

Landing Page URL

Game Day App Banner Ad

Digital | Mobile

Game Day App Banner Ad

320 W x 50 H px

File Info:

JPG, PNG, GIF, HTML5 accepted
max file size 300kb
3rd party ad tag accepted

Must Submit:

Landing Page URL

Note: If HTML5 is submitted, please ensure that click Tags and any other tracking are included when assets are provided.

Specs

Mobile Game Day App Banner Ad 320x50.png

Lead Generation Campaign

Digital | Social Media

Lead Generation Campaign

Image:

Square
Landscape
File Type
Max File Size

Video:

File Type
Max File Size
Length
Resolution
Aspect Ratio

Copy:

Body Text
Headline
Link Description

1080 W x 1080 H px (recommended)

1200 W x 628 H px

.JPG, .GIF or .PNG

1 MB

.MP4, .MOV, or GIF

4 GB

:15 or :30 seconds

Min 1080 x 1080

16:9, 4:5, or 1:1

90 characters

25 characters

30 characters

Note:

Character limit includes spaces.

Specs

Digital | Social Media

Standard Lead Generation Campaign

Description:

Enter-to-win sweepstakes, includes landing page, promotional social graphics, paid social media impressions and post-campaign entrant database.

Lead Time:

3 weeks

Contact your Coordinator to discuss prizes, campaign dates, and graphic ideas.

Digital | Social Media

Premium Lead Generation Campaign

Description:

Enter-to-win sweepstakes or contest, featuring an engagement element. This campaign includes a landing page, promotional social graphics, paid social media impressions and post-campaign entrant database.

Engagement element options for a Premium campaign include, but are not limited to: