Radio
This section outlines how to submit assets for radio sponsorships, including live mentions, features, billboards, interviews, and spots. You'll find a copy submission form and sample audio clips to guide tone, length, and structure.
Entitlements
Description
Become the Entitlement Sponsor as part of the radio broadcast! Your brand is attached to the title of pregame, halftime, postgame shows or coach's shows, radio networks, broadcast booths, studios, etc. (See contract for exact location)
Deliverables Needed:
-
Name and tagline
-
Up to :05 seconds
The Pepsi Tailgate Show (Football)
“WE’RE GETTING YOU READY FOR KICKOFF WITH THE PEPSI TAILGATE SHOW…PEPSI…THE OFFICIAL SOFT DRINK OF MARSHALL ATHLETICS”
“FORD... THERE’S MORE IN-STORE!”
Billboards
Description
Billboards introduce information about the upcoming portion of the broadcast (pregame, halftime, postgame and coach’s shows), and include a closing Billboard at the end of every broadcast. Within that piece of production, there are usually multiple sponsors included.
Deliverables Needed:
-
Name and tagline
-
Up to :10 seconds
Features
Description
Have your brand attached to a specific segment of the radio broadcast, such as the pregame coach’s interview, the Keys to the Game, the Opening Coin Toss, or an in-game element, like Sacks or Turnovers.
Deliverables Needed:
-
Name and tagline
-
Up to :10 seconds
Keys to the Game (Football)
“KICKOFF IS ALMOST HERE, IT’S TIME FOR THE KEYS TO A MARSHALL VICTORY, BROUGHT TO YOU BY CARESOURCE… FEATURING EASY-TO-AFFORD MARKETPLACE HEALTH PLANS. CARESOURCE. WE GOT YOU.”
Live Mentions
Description
A Live Mention is very similar to a feature, except that it is not attached to any specific element in the broadcast, and is generally read whenever the radio team has time to fit it in the broadcast
Deliverables Needed:
-
Name and tagline
-
Up to :10 seconds
Spots
Description
A radio spot is a 30 or 60-second advertisement that will play at least 1 time per broadcast promoting a client’s business and/or services during Pregame, In-Game, Postgame, or Coach’s Show.
Deliverable Needed:
-
Name and tagline
-
:30 or :60 seconds
Click the audio icon to hear examples of our Radio Spots from 2024-25
The Marshall Minute
Description
The Marshall Minute is a daily 1-minute report that Steve Cotton, our Play by Play broadcaster, records and sends to us to produce and slip in the middle of the report. The advertisement will play at least 1 time per broadcast promoting a client’s business and/or services during Pregame, In-Game, Postgame, or Coach’s Show.
Deliverable Needed:
-
Name and tagline
-
:60 seconds
Click the audio icon to hear an example of The Marshall Minute
Live Interview
Description
Live Interviews generally take place during pregame or half-time of the broadcast.
Deliverables Needed:
-
Interviewee name and title
-
3-5 talking points
Note:
Logistics and official timing will be coordinated with the property and radio team closer to the sponsorship date.
Studio Sponsorship
Description
Have your name attached to the Network Studio where our host does updates from.
Brought to you by "Company Name Studio"
In-Game Title Sponsorship
package includes:
SPOTS
-
6 for Football
-
4 for Men's Basketball
Deliverables Needed:
-
:30 seconds
-
Pre-recorded .MP3 or MOV or approx. 8 lines of copy
LIVE MENTIONS
-
6 for Football
-
4 for Men's Basketball
Deliverables Needed:
-
Name and tagline
LIVE INTERVIEW
-
1 interview during pregame or halftime
Deliverables Needed:
-
Interviewee name and title
-
3-5 talking points
Radio
Specs Summary
-
:05 seconds
-
Name and tagline
-
:05 seconds
-
Name and tagline
-
:10 seconds
-
Name and tagline
-
:10 seconds
-
Name and tagline
-
:30 seconds
-
Approx. 8 lines of copy OR pre-recorded
-
:60 seconds
-
Approx. 16 lines of copy OR pre-recorded
-
During pre-game or halftime
-
Interview name / title and 3-5 talking points. Logistics will be given prior.
-
Name attached to studio network
Package Includes:
-
Spots
6 for Football
4 for Men's Basketball
-
Live Mentions
6 for Football
4 for Men's Basketball
-
1 Live Interview
File Details
Radio Assets
Submit your radio creative in one of the following ways:
-
Copy: Upload as .PDF with your finalized copy or fill out our radio form (attached below)
-
Produced Spots (for :30 or longer): Submit as .MP3 or .WAV files
Submit Assets
Send ALL assets to Katie Fields, Partnership Solutions Coordinator
email: katie.fields@learfield.com
Deadline: August 1st
Note:
ANY form of submission will need time for review and MUST be approved prior to broadcasting. We will contact you if any changes need to be made.